Create and manage price lists

Table of contents

• Overview
• Create a new price list
• Add a product package to a price list
• Sort your packages
• Add à la carte (individual) items to a price list
• Add downloads to a price list
• Add retouching to your price list
• Set prices within your price list
• Set basket limitations
• Duplicate a price list
• The takeaway

Overview

Your price lists (formerly “price profiles”) can include product packages, digital downloads, à la carte (individual) items, retouching, and extra backgrounds (for green screen jobs). After you create a price list, you can link it to multiple jobs.

In this guide, you will learn how to create a new price list, add à la carte items and downloads, set prices and limitations, add retouching, and duplicate a price list.

Create a new price list

This section shows how to create a price list and start adding items.

1. Open the price lists page by selecting Products & Prices in the left menu and then the Price Lists tab.
   [Classic interface] Go to Settings (top menu) → Price Profiles (left menu).
2. On the price lists page, select the blue + Create price profile button.
   
3. Name your price list and select Next.
   
4. Select your packages, downloads (digital products), à la carte products, retouching, and green screen backgrounds using the Add buttons.
   

Add a product package to a price list

Add preconfigured product packages to streamline ordering.

Make sure you have created a product package before continuing.

1. Next to your price list, select Actions → Edit to open it.
   
2. To the right of Packages, select Add.
   
3. Review your list of packages. Select Package details to view contents, or select the green Add to include the package in your list.
   
4. A popup shows package content, quantities, and restrictions. Select Edit to adjust, or close the popup to keep defaults.
   
5. When finished, select < Back & set prices.
6. From within the price list, you can now:
   1. Set the selling price: The amount customers pay at checkout (plus tax).
   2. [Optional] Set the recommended price: Shows the package’s higher value versus the discounted shop price (proofing only).
   3. [Optional] Add upselling (recommended): Prompts customers with add-ons when they select this package (proofing only).
      

Sort your packages

Order packages by price so shoppers see higher-value options first.

The best practice is to sort packages by shop price from highest to lowest. On the price list overview, drag and drop packages into the desired order.

Dashboard view: the highest price appears at the bottom and the lowest at the top.

Shop view: “Download all” is listed first by default; then the highest-priced package; the lowest-priced package is last.

Add à la carte (individual) items to a price list

Add individual products your customers can buy alongside or instead of packages.

1. Next to your price list, select Actions → Edit to open it.
   
2. To the right of À la carte (UK customers: Individual Products), select Add.
   
3. To add a product, select Add. To remove a product, select Remove.
   
4. When finished, select < Back & set prices.
5. From within the price list, you can now:
   1. Set the selling price: The amount customers pay at checkout (plus tax).
   2. Assign to photos (“Available for”): Choose whether the product can be ordered for all photos, only individual photos, or only group photos. We recommend assigning small/portrait products (wallets, mugs, buttons, etc.) to Individual photos so customers don’t order them for a group photo.
      

Add downloads to a price list

Digital downloads are popular, easy to deliver, and have no lab costs.

Customers receive downloads by email within a few minutes of purchase unless the job is set to manual revision. Digital products are sent immediately even when part of a batch shipping order.

We recommend adding one or two of these options:

• Individual download (single photo). We recommend restricting downloads to individual photos, because group photos can easily be purchased and shared.
• Free download. Allows customers to download images from the store at no cost. Please note: free download is not restricted to one photo—customers with access to multiple photos can download each one. Backgrounds will not be applied to free downloads.
• Download all photos(typically ~3–8 photos per subject).
  • “Download all photos” applies per access code. If you are using different access codes for different outfits for the same child (e.g., dance), this product will only apply to one outfit. See the pro tip below for an alternative.

To add digital downloads to your price list:

1. Next to your price list, select Actions → Edit to open it.
   
2. To the right of Downloads, select Add.
   
3. Select Add to include a download product.
   
   You can add additional download sizes by selecting Add other download sizes....
4. When finished, select < Back & set prices.
5. From within the price list, you can now:
   1. Set the selling price: The amount customers pay at checkout (plus tax).
   2. Assign to photos (“Available for”): Choose whether the download is available for all photos, only individual photos, or only group photos. Most downloads should be Individual photos to prevent a group photo from being shared with everyone in it.
   3. [Optional] Add upselling: Offer add-ons when the customer selects this download product.
      

[Beta] Add retouching to your price list

[Beta] The retouching feature is currently available only in North America. Review the details here: the retouching feature (Beta).

1. Next to your price list, select Actions → Edit to open it.
   
2. To the right of Retouching, select Add.
   

Set prices within your price list

Use the price columns to control what shoppers pay and how values display.

Your selling price is the price customers pay in your online shop.

Update the green Selling price column in your price list. Changes are saved automatically, indicated by a green “Changes saved” banner at the top of the page. [Classic interface] Changes are indicated by a green checkmark under the price.

If a selling price is below the lab’s production price, it’s marked in red as a warning.

Next to product packages, the Recommended price column shows the package value compared to the discounted selling price. Update the Recommended price column—changes save automatically.

Here’s how recommended price appears to customers in the shop:

Set basket limitations

Use limitations to encourage larger purchases. Open Actions → Settings within your price list to configure them.

Only one limitation can be active at a time. ⚠ Important: Changes apply to all photo jobs using this price list. Consider duplicating the list and editing the copy.

A. Make purchase of a package mandatory

Require shoppers to add a package before they can add any à la carte items.

1. Open price list Settings and select Purchase of a package is mandatory.
   
   You can apply the limitation to each access code or once per order (e.g., require one package per child, or one package per multi-child order).
2. Select Save.

B. Set a minimum order value

Show a warning at checkout if the order is below the minimum amount.

1. This feature is not enabled by default. Please contact Customer Care to enable it for your account.
2. Open price list Settings, select Minimum order value (UK customers: Order Threshold), and enter the amount.
   
   Choose whether to apply the limitation to each access code or once per order (e.g., per child vs. a single multi-child order).
3. Select Save.

Duplicate a price list

Copy an existing price list to reuse its structure and settings.

1. On the price lists page, find the list to copy and select Actions → Duplicate.
   
2. A copy is created. To rename it, select Actions → Edit.
   
3. Inside the price list, select Actions → Settings.
   
4. Rename the price list and select Save.
   
5. You’re all set. Make any needed changes to products or pricing in the duplicated list.

The takeaway

Price lists are fully customizable. Create the list, add packages and à la carte items, include downloads and (where available) retouching, set your pricing and limitations, and duplicate lists to reuse successful setups. This workflow keeps your shop clear, consistent, and optimized for sales.