**Stay tuned- if you don’t see this feature in your account yet, no action is needed. We’re rolling it out gradually to all users over the coming days to ensure a smooth and reliable experience.**
Table of contents
Overview
The campaign performance section is a new feature that offers key insights into your automated email campaigns (communication profiles). It displays delivery and open rates, along with each campaign's current status. This allows you to quickly evaluate how well your automated emails are engaging recipients-all within the GotPhoto platform.
Location of the feature
You can find the campaign performance section in the Communications tab within your GotPhoto photo job.
Understand the key metrics
This section shows important metrics to help you measure your campaign’s effectiveness:
- Status: Indicates if an email is Planned, In Progress, or Sent.
- Delivery rate: The percentage of emails successfully delivered (whether opened or not), excluding bounces. A low delivery rate may point to incorrect contact data or bounce issues.
- Open rate: The percentage of delivered emails that were opened by recipients. A low open rate could indicate unengaging subject lines, poor timing, or spam filter issues.
FAQ
What types of communications are supported in this version?
This first version supports only automated email campaigns. One-time emails like newsletters and SMS are not included in the performance data.
Are test emails included in the tracking data?
No, test emails sent to account users are excluded from the performance data.
What conditions affect visibility of the campaign performance section?
- The section is only visible when an automated campaign is configured for the photo job.
- It tracks automated emails only.
- There may be a delay of several hours before updated data appears after emails are sent.
Will historical data be shown?
Yes, historical performance data is available for campaigns sent before this feature was released. You’ll see accurate data for past emails, too.
There is no limit to the number of emails displayed, though most automated campaigns include fewer than 10.
What do the status indicators mean?
- Planned: The email is scheduled but has not started sending.
- In Progress: The email is currently being sent to recipients.
- Sent: The email has finished sending. Its position in the list won’t change based on its status.
Are there plans to add more metrics?
Yes, we plan to expand the feature to include more metrics in the future.
The takeaway
The campaign performance section makes it easy to monitor how your automated emails are performing. By tracking delivery and open rates, you gain quick insights into recipient engagement-helping you optimize your email strategy right from the GotPhoto platform.