Table of contents
- Overview
- Location of the feature
- Understand the key metrics
- FAQ
- How to improve each key metric
- The takeaway
The campaign performance section is a new feature that offers key insights into your automated email campaigns. It displays delivery and open rates, along with each campaign’s current status. This allows you to quickly evaluate how well your automated emails are engaging recipients - all within the GotPhoto platform. You also gain visibility into the buy rate and the gross revenue generated through each notification.
Location of the feature
You can find the campaign performance section in the Communications tab within your GotPhoto photo job.
Understand the key metrics
This section shows important metrics to help you measure your campaign’s effectiveness:
- Status: Indicates if an email is Planned, In Progress, or Sent.
- Delivery rate: The percentage of emails successfully delivered (whether opened or not), including bounces. Typically it will be 100% unless there is the rare case of an outage that prevents emails from being sent out.
- Open rate: The percentage of delivered emails that were opened by recipients. A low open rate could indicate unengaging subject lines, poor timing, or spam filter issues.
- New: Buy rate: The percentage of delivered emails that led to a purchase after the customer clicked through. Note: If a buyer later cancels the order or receives a refund, this does not affect the buy rate or the buyer status.
- New: Revenue: The total sales (incl. sales tax) generated from customers who clicked through this email and placed an order. Please note that the total revenue does not change, even if the order amount is partially or fully refunded at a later time.
FAQ
What types of communications are supported in this version?
This first version supports only automated email campaigns. One-time emails and SMS are not included in the performance data.
Are test emails included in the tracking data?
No, test emails sent to account users are excluded from the performance data.
What conditions affect visibility of the campaign performance section?
- The section is only visible when an automated campaign is configured for the photo job.
- It tracks automated emails only.
- There may be a delay of several hours before updated data appears after emails are sent.
Will historical data be shown?
Yes, historical performance data is available for campaigns sent before this feature was released. You’ll see accurate data for past emails, too.There is no limit to the number of emails displayed, though most automated campaigns include fewer than 10.
What do the status indicators mean?
- Planned: The email is scheduled but has not started sending.
- In Progress: The email is currently being sent to recipients.
- Sent: The email has finished sending. Its position in the list won’t change based on its status.
How to improve each key metric
Here’s a quick guide to help you understand what to do when a metric in your automated campaign looks low. Each metric highlights a different part of the customer journey.
Delivery rate
What it means: How many emails were delivered (including bounced emails).
In rare cases, and this would be on our side - email sending may have been temporarily impacted by an outage, which can reduce delivery for some recipients.
Open rate
What it means: How many people opened your delivered emails.
If it's low, fix:
- Use clear, friendly subject lines (e.g. “Your child’s photos are ready”)
- Send at popular times (morning or evening)
- Keep bounce rates low to avoid spam filters
- Don’t overwhelm parents with too many emails
- Use a recognizable sender name such as the studio name.
Buy rate
What it means: The percentage of customers who successfully received the email, clicked a link, and then placed at least one order.
Sample: If your email has an 80% delivery rate, the Buy Rate is calculated only from those successfully delivered emails. It measures how many recipients clicked a link in the email and went on to place at least one order.
If it's low, fix:
- Add a clear call-to-action (“View photos” or “Order now”)
- Avoid text-heavy emails - parents prefer short messages that get to the point.
- Match reminder timings to discount deadlines.
- Use the abandoned cart trigger email
- Include a variety of poses and expressions so families have choice
- Review pricing and bundles to improve value
- Keep pricing simple and easy to understand.
- Offer the add-on retouching
- Improve motivation and urgency by offering a job coupon ("Limited-time offer inside")
Revenue
What it means: Total sales (incl. sales tax) generated from customers who clicked through the email.
If it's low, fix:
- Offer value bundles or premium add-ons
- Use discounts strategically
- Show helpful upsell messages in the shop (use the job description to mention seasonal offers)
- Send timely reminders that create urgency
- Use upselling options
- Many families prefer instant access - digital packages often increase AOV.
Pro Tip: Think of your emails like a funnel:
- Delivery: Emails are sent out by the system- no action is required from your end.
- Open: Improve subject lines and timing
- Buy: Strengthen your CTA and offer
- Revenue: Increase order value with smart and appealing packages and upsells
Improving each step helps boost your overall campaign performance.
The takeaway
The campaign performance section makes it easy to monitor how your automated emails are performing. By tracking delivery and open rates, you gain quick insights into recipient engagement - helping you optimize your email strategy right from the GotPhoto platform. You can also track the buy rate and the resulting revenue generated through each notification.
These values remain unchanged even if an order is partially or fully refunded later, ensuring you always have consistent and reliable performance metrics.