You can access the External Statistics page by selecting the Online Shop tab in the main menu, followed by clicking on the Google Analytics tab.
This page enables you to integrate external analytics platforms, such as Google Analytics or other comparable solutions, that issue a Property ID or Measurement ID. Once you acquire the ID from your chosen analytics platform, you can input it into the specified field. By checking the box to enable tracking and saving the settings, you initiate the data collection process.
Integrating an external analytics platform like Google Analytics into your online shop offers technical advantages and valuable insights: You are able to track visitor traffic, encompassing its volume, origins, and browsing patterns across your website. This tracking enables the evaluation of specific page performance, calculation of bounce rates, and analysis of session lengths. Such insights help pinpoint areas of success and opportunities for enhancement within the website's content and layout.
Watch photographer Jenn Mercurio (Lasting Impressions Photography) as she demonstrates her effective use of Google Analytics in her GotPhoto shop: