Table of contents
Overview
GotPhoto's automated campaigns are a fast and efficient way to market to your customers with very little effort. You can trigger communications at key points in the job lifecycle-like picture day reminders or promotions. Once created, a campaign can be reused across multiple photo jobs. Learn more about monitoring the success of your automated email campaigns here.
Create a new automated campaign
You can start from scratch or use the standard campaigns in your GotPhoto account. These can be duplicated and customized as needed. Once set up, a campaign can be used repeatedly in different photo jobs. Learn how to add a campaign to a photo job.
- Click Communication in the left-hand menu, then select the Automated Campaigns tab.
[Classic Interface: Go to Settings → Communication Profiles]
- Click the blue + Create Profile button.
- Name your campaign and click Next.
- Add notifications to build your campaign.
- Learn how to craft messages for your campaign.
Copy and modify an existing automated campaign
GotPhoto includes standard campaigns suitable for most segments. You can duplicate any of these and make your own adjustments.
- Click Communication in the lefthand menu, then go to Automated Campaigns.
[Classic Interface: Go to Settings → Communication Profiles] - Find the campaign you want to use. Click Actions → Duplicate.
- Rename your new campaign to make it easy to identify, then click Save.
- In the Actions menu next to each notification, you can:
- View – preview the message
- Edit – make changes
- Delete – remove the notification
Best practices: Creating new automated campaigns
Include the following in every campaign:
- Include the picture day date using the [Job.date_shot] placeholder.
- Add key info like outfit guidelines, props, or reminders.
- If doing yearbook photos, mention the selection deadline.
- For regular jobs:Guide buyers on shop login:
- Using individual access codes: Add [Customer.loginurl] for personalized login links.
Note for dance jobs:Read how costume-specific access codes work. - Using one access code per job: Share the job code in your message.
- Using individual access codes: Add [Customer.loginurl] for personalized login links.
- For prepay jobs:
- Use [Photographer.prepay_link] to insert the shop URL.
- Use [Job.prepay_code] for access code instructions.
- Include [Job.prepay_deadline] to show the order window close date.
- If running a Prepay+ job, use the "MUST USE - Prepay+" campaign to allow photo selection.
The takeaway
GotPhoto's automated campaigns make it easy to send timely, targeted messages to customers with minimal effort. Whether you're starting fresh or customizing existing templates, these campaigns can be reused and tailored to fit any photo job.