Send one-time messages (email newsletters)

Table of contents

• Overview
• Creating a message
• Adding images to a message
• Finalizing and sending your message
• The takeaway

Overview

One-time messages are a great way to communicate upcoming sales or convey special messages to your customer audience. Similar to automated campaigns, they allow you to target specific types of customers and automatically pull in personal data using placeholders. The primary difference is that a message is a one-off notification that you manually send, while automated campaigns are a series of notifications that are automatically sent based on the job triggers. In this article, we'll review how to create an email one-time message. For SMS, see SMS one-time message guide. If messages aren’t reaching all intended recipients, see guide on why messages may not reach all recipients.

Creating a message

There are two ways to send one-time messages:

• A. From the Communication tab within a Photo Job: Sends to customers from that specific job.
• B. From the One-Time Message tab on the Communication page: Sends to all applicable customers across jobs.

1. Name: Provide a meaningful internal name for tracking purposes.
2. Recipients: Use filters to select recipients by job, status, year, or album.
3. Automated scheduling: Choose to send immediately or schedule for later. Large batches may stagger delivery to avoid spam classification. ⚠ Important: After scheduling, click Send Newsletter to activate.
4. Design: Use HTML or templates to customize your message. 

Adding images to a message

You can add images using the File Manager:

1. Go to the File Manager on the Communication or Settings page. Upload your image and copy its URL. 
2. In your message, click the Image icon in the editor toolbar. 
3. Paste the image URL and add an alt description. 

Finalizing and sending your message

After completing your message, click Save and preview newsletter. Preview it with all data populated and make final edits before sending.

The takeaway

Whether you're targeting a single job or your entire customer base, one-time messages give you a flexible way to engage your audience with important updates, promotions, and personalized content.