Overview
This guide outlines the available placeholders for automated email campaigns (communication profiles) and one-time messages (newsletters). Some placeholders are job-specific and work only within automated campaigns.
Customer data
- Customer's full name:
[[Customer.name]] - Customer's first name:
[[Customer.firstname]] - Customer's last name:
[[Customer.lastname]] - Unsubscribe link:
[[Customer.unsubscribe]]
Customer login information
- Login link (clickable):
[[Customer.login]] - Login URL (non-clickable):
[[Customer.loginurl]] - Email address:
[[Customer.email]]
Customer photos
- Images:
[[Customer.photos]] - Number of photos available:
[[Customer.available_photos_count]]
[Optional] Order data
- Order value:
[[Order.amount]] - Order date:
[[Order.date]] - Order status page link:
[[Order.url]] - Digital download URL:
[[Order.download_url]] - Postage address:
[[Order.address]]
[Job specific] Job details
- Job name:
[[Job.name]] - Custom communication text:
[[Job.custom_text]] - Archiving date:
[[Job.date_archiving]] - Batch deadline:
[[Job.date_shipping]] - Picture day:
[[Job.date_shot]]
Album information
- Album name:
[[Gallery.name]]
Coupon data
- Coupon level 1 value:
[[Coupon1.value]] - Coupon level 2 value:
[[Coupon2.value]] - Coupon level 3 value:
[[Coupon3.value]] - Coupon expiration date:
[[Coupon.date]] - Coupon conditions:
[[Coupon.description]]
Photographer information
- Invoice logo:
[[Photographer.logo]] - Website address:
[[Photographer.domain]] - Login page link:
[[Photographer.login]] - Login page URL:
[[Photographer.login_url]] - Company name:
[[Photographer.company]] - Reply-to email address:
[[Photographer.reply_to]]
[Prepay only] Prepay data
- Access code:
[[Job.prepay_code]] - Prepay deadline:
[[Job.prepay_deadline]] - Prepay website link:
[[Photographer.prepay_link]] - Prepay+ photo selection deadline:
[[Job.prepay_plus_deadline]] - New Sales Method website link:
[[JobCustomer.nsm_link]]
FAQs
Can I use all placeholders in newsletters?
No, job-specific placeholders only work in automated campaigns.
What happens if a placeholder has no data?
If there's no data available, the placeholder may appear blank or with default text, depending on the email platform.
The takeaway
This article summarizes the available placeholders for automated emails and newsletters. For a complete setup, review all placeholder options to personalize your campaigns effectively.