Overview
Your Price Lists (formerly "Price Profiles") can contain a combination of product packages, digital downloads, à la carte (individual) items, retouching and extra backgrounds (for Green Screen jobs). Once a price list has been created, you can link it to multiple jobs.
In this article, we'll review how to create a new price list, how to add à la carte items to a price list, how to set prices within a price list, and how to duplicate a price list.
⚠ If you are looking to create a price list for a Prepay job, check out this article: Create a Price List (Prepay)
- Open the Price Lists page by clicking on Products & Prices in the lefthand menu, and then clicking the Price Lists tab.
[ Classic Interface: Click on Settings in the top menu, and then click on Price Profiles in the lefthand menu.] - On your Price List page, click the blue + Create price profile button.
- Name your price list and click Next.
- Now you can select your packages, downloads (digital products), à la carte products, retouching and green screen backgrounds by clicking the Add buttons.
Make sure you have created a Product Package before continuing.
- To the right of your price list, click Actions, then Edit to open your price list.
- To the right of Packages, select Add.
- You'll be taken to your list of packages. If you want to view the contents of a package, click Package details. Otherwise, click the green Add button on the right.
- A popup will appear with the package content, quantity, and any restrictions. Select Edit to make changes to the package. Otherwise, close the popup.
- When you are done adding packages, click the blue < Back & set prices button.
- From within the price list, you can now:
- Set the selling price: This is the price your customers will pay at check out (plus tax).
- Set the recommended price (optional): Adding a higher recommended price will show that your package is worth more, but is offered in the shop at a discount (proofing only).
- Add upselling (recommended): Upselling will prompt your customer to add additional items to their cart when they select this package in the shop (proofing only).
The best practice is sorting your packages based on the price in your shop, starting with the highest-priced packages first.
On the price list overview, you'll find the option to drag and drop your packages in order, based on its price.
Here, you see the dashboard view, the package with the highest price listed at the bottom, the package with the lowest price is listed on the top:
This is the shop view. In this sample job, we also offer the Download All package, which is, per default, listed first. The package with the highest price follows it, and the package with the lowest price is listed last.
- To the right of your price list, click Actions, then Edit to open your price list.
- To the right of À la carte (UK Customers: Individual Products), select Add.
- To add a product, click Add to the right of it. Click Remove to the right of a product to remove it.
- When you are done adding your products, click the blue < Back & set prices button.
- From within the price list, you can now:
- Set the selling price: This is the price your customers will pay at check out (plus tax).
- Assign to photos ("Available for"): This allows you to assign if the customer can order this product for all photos in the gallery, individual photos only, or group photos only. Most small and/or portrait products (i.e. wallets, mugs, buttons, etc) should be assigned to "Individual photos" to prevent customers from ordering the group photo for them.
Digital downloads are a great addition to any price list because they can easily be shared, reprinted, or posted to social media. There are also no lab fees for digital products, so they are essentially free for you to produce. Customers will receive their downloads via email within a few minutes of completing their purchases, provided you do not have your job set to Manual Revision.
Digital products will be sent out immediately even if they are part of a batch shipping order.
We recommend adding 1-2 digital downloads to your price list, such as:
- Individual download (single photo). We recommend restricting downloads to individual photos, as group photos can easily be purchased and shared between your customers.
- Free download. This option allows customers to download images for free directly from the store. Please note that the download is not restricted to one photo, meaning, if the customer has access to more than one photos, they can download each individual photo. Therefore this product should only be offered if you want to allow that. Please also note that backgrounds won't be applied to free downloads.
- Downloads all photos (we’re assuming ~3-8 photos per subject, depending on the type of shoot)
- "Download all photos" is applied per access code. If you are using different access codes for different outfitsfor the same child (such as for dance), this product will only apply to one outfit. See the "Pro tip" below for an alternative option.
- "Download all photos" is applied per access code. If you are using different access codes for different outfitsfor the same child (such as for dance), this product will only apply to one outfit. See the "Pro tip" below for an alternative option.
Pro Tip:
If the number of pictures per child greatly varies, instead of the "Download all photos" you can create your own package with a set number of digital products. That way, you'll control the number of photos that a customer gets for a set price.
To add digital downloads to your price list:
- To the right of your price list, click Actions, then Edit to open your price list.
- To the right of Downloads, click Add.
- To add a download product, click Add.
You can add additional download sizes by clicking on "Add other download sizes...". - When you are done adding downloads, click the blue < Back & set prices button.
- From within the price list, you can now:
- Set the selling price: This is the price your customers will pay at check out (plus tax).
- Assign to photos ("Available for"): This allows you to assign if the customer can order this product for all photos in the gallery, individual photos only, or group photos only. Most downloads should be assigned to "Individual photos" to prevent one customer from ordering the group photo and sharing it with the other children in the photo.
- Add upselling (recommended): Upselling will prompt your customer to add additional items to their cart when they select this download product in the shop (non-Prepay jobs only).
The Retouching feature is currently only available in North America. Before adding retouching to your price lists, please check out the following article: The Retouching Feature (Beta)
- To the right of your price list, click Actions, then Edit to open your price list.
- To the right of Retouching, click Add.
Your selling price is the price your customers will pay for a product in your online shop.
To set your selling price, update the green column in your price list labeled Selling price. All changes are automatically saved and are noted by a green banner at the top of the page stating Changes saved.
[ Classic Interface: Changes are noted by a green checkmark under the price.]
If your selling price is less than the lab's production price, the price will be marked in red as a warning.
Best Practices: Pricing Guidelines
Here are some important points to keep in mind when setting your prices:
- The 8x10 is the most popular selling item. We recommend starting by pricing that product first, then price the other items in relation to it.
- Price your à la carte items before packages. Since the packages should be a discount to purchasing each item in the package individually, you’ll need to already have the individual prices figured out.
- Savings should exponentially increase as you move from the cheapest package to the most expensive. These customers are paying the most, so they should get the best value. We recommend that the cheapest package offer 11-15% in savings, the mid-priced package between 19-23%, and the highest-priced package give the most savings between 29-33%.
- The “Download all photos” upsell should be seen by your customers as a savings opportunity compared to downloading each photo individually. Take the price for your individual download and multiply it by the average number of photos per child, then apply a 5-10% discount.
- Upselling (proofing only) add ons should also be at a lower price than if the customer ordered the add-on separately (i.e., “Download all photos” as a standalone product should be more expensive than “Download all photos” when they purchase Package A as an upsell).
- Prepay prices are typically lower than regular prices since customers are buying the photos sight unseen. We recommend a 20% price difference between the Prepay and regular price list.
Non-Prepay Jobs Only: There's also a column for recommended price next to product packages. Complete this column to display the real value of a package to your customers, compared to the discounted price they will be paying.
To set your recommended price, update the column in your price list labeled Recommended price. All changes are automatically saved.
Here's how it will appear to customers in your shop:
You can set limitations within your price lists in order to encourage customers to make larger purchases. These settings can be found by clicking the Actions dropdown within your price list, and then selecting Settings:
Only one of the limitations can be set at a time.
⚠ Important: Changes made to the price list settings will apply to all Photo Jobs that have this price list assigned, so you may want to duplicate the price list and edit the duplicate instead.A. Purchase of a Package is Mandatory
When you set the purchase of a package to mandatory, your customers will be blocked from adding À La Carte items to their basket until they add a package.
- Open the price list Settings and select Purchase of a package is mandatory:
You can choose to apply the limitation to each access code or once per order (i.e, for parents of multiple children to purchase a package for each individual child, or purchase at least one package within a single order). - Click Save.
B. Minimum Order Value
When you set a Minimum Order Value, your customers will see a warning on the checkout page if the order value is below the minimum requirement.
- This option is not enabled by default in your account, so please reach out to our Customer Care team if you would like to enable it.
- Open the price list Settings, select Minimum order value (UK Customers: Order Threshold) and enter your desired amount:
You can choose to apply the limitation to each access code or once per order (i.e, for parents of multiple children to spend the minimum order value on each individual child, or spend the minimum within a single order for multiple children). - Click Save.
- On the Price Lists page, find the price list you'd like to duplicate and click Actions, then Duplicate.
- A copy of the price list has now been created. To rename it, click on Actions, then Edit.
- Within the price list, select Actions, then Settings.
- You can rename the price list and select Save.
- You're all set! Now you can make any necessary changes to the products or pricing in your price list.
The Takeaway
Price lists are completely customizable, allowing you to offer a range of products and services to your customers. Creating effective price lists enables you to tailor your offerings to the needs of your buyers.