Last season, a customer may have unsubscribed from your emails after ordering photos. This season, they hear from other parents that the photos are online but realize they didn’t receive any notifications, and they reach out to you.
The Issue:
When a customer unsubscribes from your emails, they are opted out not just for the current job but also for any future jobs. Even if you import their data again into GotPhoto for a new job or they register through the shop page (Activate Reminder Form), the system won’t automatically resubscribe them.
Solution:
You can manually resubscribe the customer in your admin settings. Here’s how:
Use the search (magnifying glass icon) in your dashboard’s top bar to look up the customer’s email.
Filter the search results by selecting "Customers" and enter their email address.
Click on the email link to go to the customer’s overview page.
Click on Actions > Edit Customer.
On the next screen, check the boxes for both types of emails "Receives email newsletters and notifications"
and "Receives order and customer information"Save the changes.
Optional: Resubscribe Form
A practical workaround is to create a simple Google form and share it with the school or league before the photo shoot. This way, they can include it in their internal communication or Picture Day announcement, allowing parents to provide their contact information if they unsubscribed last season or are unsure.
By introducing this process early and having the school/league integrate it into their existing communication channels, you increase the chances of reaching those parents and ensuring they stay informed. This approach not only maintains data privacy but also fosters proactive engagement.