This article is relevant to our North American customers as it is based on the US market.
Building a new price profile from scratch? We've got you covered! We always recommend starting with your à la carte items first, then moving on to your packages.
Our photographers tend to hit the revenue sweet spot when offering a mix of traditional print and novelty items — enough to have variety without being overwhelming.
The table below breaks down which items we find work best for each type of job.
| Things to Keep in Mind | Prints | Gifts* | |
\ | A Picture Day tradition! Customers love hanging photos, sending them to grandma, and carrying them around in their wallets. | Who doesn't like gifts? Most customers will go for a fun novelty item. | |
| Preschool | Preschoolers are so cute, it's hard to resist purchasing a bunch of items! | 8x10 | Magnets |
| School | Younger students tend to generate more sales due to the cuteness factor, while middle and high schoolers will appreciate having a retouching service available. | 8x10 | 3.5 x 5 Magnet |
| Seniors | Senior shoots are a coming-of-age milestone. Parents see them as an investment and are willing to spend more on retouching and specialty items. | 16x20 | Grad Announcements |
| Sports (League) | Sports graphics make ideal photos for specialty items and gifts. Together with memory mates, they are typically the top sellers for sports jobs. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet |
| Sports (Scholastic) | Sports graphics make ideal photos for specialty items and gifts. Together with memory mates, they are typically the top sellers for sports jobs. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet 3" Button |
| Dance | With multiple styles and costumes, customers are keen to capture every moment with dance shoots. | 8x10 - Individual | 4x5 Magnet |
*Gift items will vary by lab. We have listed a sample of items that are popular and usually available.