This article is relevant to our UK customers as it is based on the UK market. For strategies aimed at the US market, click here.
Building a new price profile from scratch? We've got you covered! We always recommend starting with your single items first, then moving on to your packages.
Our photographers tend to hit the revenue sweet spot when offering a mix of traditional print and novelty items — enough to have variety without being overwhelming.
The table below breaks down which items we find work best for each type of job.
Things to Keep in Mind | Prints | Gifts* | |
\ | A Picture Day tradition! Customers love hanging photos, sending them to gran, and carrying them around in their wallets. | Who doesn't like gifts? Most customers will go for a fun novelty item. | |
Nursery | Nursery students are so cute, it's hard to resist purchasing a bunch of items! | 8x10 | Magnets |
School | Younger students tend to generate more sales due to the cuteness factor, while middle and high schoolers will appreciate having a retouching service available. | 8x10 | Magnet |
Events | Sports, graduation, dance recitals... the sky is the limit when it comes to treasured moments your customers will want to remember. | 8x10 - Individual | Magnets |
*Gift items will vary by lab. We have listed a sample of items that are popular and usually available.