Table of contents
Overview
This article is relevant to North American customers as it is based on the US market.Building a new price list [price profile] from scratch? Start with your à la carte items, then add your packages. This makes it easier to structure options and prevents overwhelm.
[Optional] “Price profile” refers to the configuration for your price list (items, sizes, and add‑ons) used across your jobs.
Choosing items for your price list
A balanced mix of traditional print sizes and a few novelty gifts tends to hit the revenue sweet spot.
- List your must‑have prints. Include popular sizes customers display, share, or carry.
- Add 2–4 gift items. Choose simple, high‑appeal novelties for easy upsells.
- Tailor by job type. Preschool, seniors, sports, and dance each sell differently.
- [Optional] Limit total SKUs to keep ordering fast and clear.
- [Optional] Offer retouching where older students and seniors value it most.
Recommended items by job type
Use the chart below as a starting template. Adjust based on your audience and lab availability.
| Things to keep in mind | Prints | Gifts* | |
|---|---|---|---|
| Quick note | A Picture Day tradition- customers display, mail to family, and keep wallet prints. | Novelty items add fun and boost average order value. | |
| Preschool | Preschoolers are so cute that families often buy multiple items. | 8x10 5x7 3.5x5 4x6 8x - 2.5x3.5 Wallets | Magnets |
| School | Younger students drive higher sales from the cuteness factor; middle and high schoolers appreciate retouching options. | 8x10 5x7 3.5x5 4x6 Wallets | 3.5 x 5 Magnet |
| Seniors | Senior sessions are milestone investments; parents often choose retouching and specialty products. | 16x20 11x14 8x10 5x7 2x - 4x5 4x6 8x - 2.5x3.5 die‑cut wallets with name and graduation year 24x - 2.5x3.5 die‑cut wallets with name and graduation year | Grad announcements 4x5 Photo Magnet View the retouching feature overview |
| Sports (League) | Sports graphics and memory mates are top sellers for sports jobs and pair well with specialty gifts. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet 3" Button Bag Tag Photo Mug 8x - Trading Cards 8x - Game Day Tickets |
| Sports (Scholastic) | Sports graphics also sell well in school programs, with memory mates and a small set of gifts. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet 3" Button Bag Tag Photo Mug |
| Dance | Multiple styles and costumes motivate customers to order every look. | 8x10 - Individual 8x10 - Group 5x7 - Individual 5x7 - Group | 4x5 Magnet 8x10 Statuette 5x7 Statuette |
*Gift items vary by lab. Listed items are examples of popular, usually available options.
FAQs
This section answers common questions to help you launch faster.
How many gift items should I include?
[Optional] Start with two to four high‑appeal gifts (e.g., magnets, buttons, bag tags). Add more only if customers ask for them consistently.
When should I offer retouching?
Retouching resonates most with middle school, high school, and senior sessions. Link to your retouching info where relevant for easy discovery.
Can I reuse the same price list across jobs?
Yes. Create a base price list, then duplicate and tweak for each job type to save time while staying relevant.
What if my lab doesn’t offer a listed gift?
Swap in similar items your lab carries (e.g., keychains instead of magnets) while keeping the overall variety balanced.
The takeaway
Build your price list in two passes: first, set core print sizes; second, add a few proven gifts. Tailor by job type, keep choices focused, and use retouching where it matters to maximize sales and customer satisfaction.