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Create a Price Profile (Proofing)

Overview

Price Profiles are your price lists. They can contain a combination of product packages, digital downloads, à la carte items, and extra backgrounds (for Green Screen jobs). Once a price profile has been created, you can link it to multiple jobs.

In this article, we'll review how to create a new price profile, how to add à la carte items to a price profile, how to set prices within a price profile, and how to duplicate a price profile.

⚠ If you are looking to create a price profile for a Prepay job, check out this article: Create a Price Profile (Prepay)

Creating a New Price Profile
  1. On your Price Profiles page, click the blue + Create price profile button.
  2. Name your price profile and hit Next.
    pp_create_2.png
  3. Now you can select your packages, downloads (digital products), à la carte products, and green screen backgrounds by clicking the "Add" buttons.
Adding a Product Package to a Price Profile 

Make sure you have created a Product Package before continuing.

  1. Click Actions, then Edit to open your price profile.
  2. To the right of "Packages", select Add.
  3. You'll be taken to your list of packages. If you want to view the contents of a package, click Package details. Otherwise, click the green "Add" button on the right.


  4. A popup will appear with the package content, quantity, and any restrictions. Select Edit to make changes to the package. Otherwise, close the popup.
  5. When you are done adding packages, select < Back & set prices.
  6. From within the price profile, you can now:
    1. Set the selling price: This is the price your customers will pay at check out (plus tax).
    2. Set the recommended price (optional): Adding a higher recommended price will show that your package is worth more, but is offered in the shop at a discount (proofing only).
    3. Add upselling (recommended): Upselling will prompt your customer to add additional items to their cart when they select this package in the shop (proofing only). 
Sorting Your Packages

The best practice is sorting your packages based on the price in your shop, starting with the highest-priced packages first.  

On the price profile overview, you'll find the option to drag and drop your packages in order, based on its price. 

Here, you see the dashboard view, the package with the highest price listed at the bottom, the package with the lowest price is listed on the top: 

This is the shop view. In this sample job, we also offer the Download All package, which is, per default, listed first. The package with the highest price follows it, and the package with the lowest price is listed last.

Adding Á La Carte Items to a Price Profile 
  1. Click Actions, then Edit to open your price profile.pp_adddown_7.png

  2. To the right of "À la carte", select Add.
    alacarte_4.png

  3. To add a product, on the far right of the product, select Add.alacarte_3.png

  4. When you are done adding your products, select < Back & set prices.alacarte_2.png

  5. From within the price profile, you can now:
    1. Set the selling price: This is the price your customers will pay at check out (plus tax).
    2. Assign to photos ("Available for"): This allows you to assign if the customer can order this product for all photos in the gallery, individual photos only, or group photos only. Most small and/or portrait products (i.e. wallets, mugs, buttons, etc) should be assigned to "Individual photos" to prevent customers from ordering the group photo for them. alacarte10.png
Adding Downloads to a Price Profile

Digital downloads are a great addition to any price profile because they can easily be shared, reprinted, or posted to social media. There are also no lab fees for digital products, so they are essentially free for you to produce. Customers will receive their downloads via email within a few minutes of completing their purchases, provided you do not have your job set to Manual Revision

Digital products will be sent out immediately even if they are part of a batch shipping order.

We recommend adding 1-2 digital downloads to our price profile, such as:

  • Individual download (single photo). We recommend restricting downloads to individual photos, as group photos can easily be purchased and shared between your customers.
  • Downloads all photos (we’re assuming ~3-8 photos per subject, depending on the type of shoot)

  Pro Tip:

If the number of pictures per child greatly varies, instead of the "Download all photos" you can create your own package with a set number of digital products. That way, you'll control the number of photos that a customer gets for a set price.


To add digital downloads to your price profile:

  1. Click Actions, then Edit to open your price profile. 
  2. To the right of "Downloads", select Add
  3. To add a download product, select Add
    You can add additional download sizes by clicking on "Add other download sizes...".
  4. When you are done adding downloads, select < Back & set prices
  5. From within the price profile, you can now:
    1. Set the selling price: This is the price your customers will pay at check out (plus tax).
    2. Assign to photos ("Available for"): This allows you to assign if the customer can order this product for all photos in the gallery, individual photos only, or group photos only. Most downloads should be assigned to "Individual photos" to prevent one customer from ordering the group photo and sharing it with the other children in the photo.
    3. Add upselling (recommended): Upselling will prompt your customer to add additional items to their cart when they select this download product in the shop (proofing only). 
Setting Prices Within Your Price Profile

Your selling price is the price your customers will pay for a product in your online shop.

To set your selling price, update the green column in your price profile labeled Selling price. All changes are automatically saved and are noted by a green checkmark.

pricing_3.png


Make sure your selling price is greater than the lab's production price, or you will get a red error.

pricing_1.png

  Best Practices: Pricing Guidelines

Here are some important points to keep in mind when setting your prices:

  • The 8x10 is the most popular selling item. We recommend starting by pricing that product first, then price the other items in relation to it.
  • Price your à la carte items before packages. Since the packages should be a discount to purchasing each item in the package individually, you’ll need to already have the individual prices figured out.
  • Savings should exponentially increase as you move from the cheapest package to the most expensive. These customers are paying the most, so they should get the best value. We recommend that the cheapest package offer 11-15% in savings, the mid-priced package between 19-23%, and the highest-priced package give the most savings between 29-33%.
  • The “Download all photos” upsell should be seen by your customers as a savings opportunity compared to downloading each photo individually. Take the price for your individual download and multiply it by the average number of photos per child, then apply a 5-10% discount.
  • Upselling (proofing only) add ons should also be at a lower price than if the customer ordered the add-on separately (i.e., “Download all photos” as a standalone product should be more expensive than “Download all photos” when they purchase Package A as an upsell).
  • Prepay prices are typically lower than proofing prices since customers are buying the photos sight unseen. We recommend a 20% price difference between the Prepay and Proofing price profiles.

Proofing Jobs Only: There's also a column for recommended price next to product packages. Complete this column to display the real value of a package to your customers, compared to the discounted price they will be paying.

To set your recommended price, update the column in your price profile labeled Recommended price. All changes are automatically saved.

pricing_4.png


Here's how it will appear to customers in your proofing shop:

pricing_2.png
Setting a Minimum Order Amount

You can set a minimum order requirement for your customers in your Price Profile Settings. Your customers will see a warning on the checkout page if the order value is below the minimum order requirement you have set in your price profile. 

This option is not enabled by default in your account, so please reach out to our Customer Care team if you would like to enable it.

To add a minimum order requirement to your Price Profile:

  1. Within your Price Profile, click Settings under the Actions dropdown on the top right:
  2. In the following window, select Minimum order value (UK Customers: Order Threshold and enter your desired amount:
    You can choose whether to apply the requirement per access code or per order.
  3. Click Save.
⚠ Important: This change will apply to all Photo Jobs that have this Price Profile assigned.
Duplicating a Price Profile 
  1. Go to Price Profiles. pp_dup_5.png
  2. Go to the price profile you'd like to duplicate and select Actions, then Duplicatepp_dup_4.png
  3. A copy of the price profile has now been created. To rename it, go to Actions, then select Edit.
    pp_dup_3.png

  4. Within the price profile, select Actions, then Settingspp_dup_2.png
  5. You can rename the price profile and select Savepp_dup_1.png
  6. You're all set! Now you can make any necessary changes to the products or pricing in your price profile.


The Takeaway

Price profiles serve as your customizable price lists, allowing you to offer a range of products and services to your customers. Creating effective price profiles enables you to tailor your offerings to the needs of your buyers.

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