Create a Job Coupon

Overview

Coupons are a great way to drive sales in your shop. In this article, we'll review how to create a job-specific coupon, as well as some best practices for making the most of this feature.
If you are looking to create custom vouchers (i.e. coupon codes), click here.

Value

Photo jobs that use coupons generate more revenue compared to jobs that don't for a few reasons: 

• Setting a coupon creates a counter on your shop counting down to the coupon deadline. This creates a sense of urgency and drives customers to make a purchase.
  
• Coupons are clearly promoted on individual QR cards. After the shoot, the cards are handed out to parents. An attractive coupon will drive customers to your shop and help your overall login rates.
• Our communication profiles send emails to your customers based on certain triggers, such as the coupon deadline. For example, if your coupon expires in a few days, your customers will be notified, driving them to your shop. 

Creating a Coupon

Coupons can be created from the photo job settings page under the Important Events section:

1. Coupon: Tick this box to enable the coupon.
2. Deadline: Set your coupon expiration date here. This date will be used to send out reminders via your communication profile, as well as display an incentivizing countdown within your shop. We recommend choosing a Sunday, as many customers place orders over the weekend.
3. Coupon discount: Select whether you would like to use a monetary value or percentual value coupon. The Percentual Value can include smaller incentive percentages like 5% or 10% off, while larger discounts can really drive sales. Please note, the highest possible procentual value is 50%.
4. Only one use per access: Ticking this box will only apply the coupon to the first purchase made via any specific access code. Consider leaving this unchecked to accommodate families with separated parents, etc.
5. Discount level: Here is where you will enter the monetary value or percentage for your discount. You can also set a minimum order value (recommended). 
6. Offer free postage to your customers: Ticking this box will include the offer of free shipping on your QR cards. We recommend enabling this when offering batch shipping.
7. Add discount level: Click this option to include additional tiers to your coupon. A good minimum order value for Tier 1 is between your least expensive and mid-price product packages, while a good minimum for Tier 2 is between your mid-price and most expensive product packages. Click here to learn more about strategizing your product packages.

The Takeaway

Boost your sales by leveraging coupons to create urgency and offer exciting discounts to your customers. Use strategic expiration dates, personalized communication, and promotion on your QR cards to enhance customer engagement and increase shop visits.