The statistics provided in this article are from US GotPhoto customers and are not relevant to other markets. However, the Suggestions for improvement section contains information that is relevant to all customers.
Overview
In this article, we explore insights derived from analyzing key job performance metrics of top-performing and average GotPhoto photographers. Data is grouped by job type to help refine your understanding and boost your results.
Average job statistics
We examined key performance metrics for top-performing and average US/CA GotPhoto photographers in 2025, organized by job type. Use this as a reference to assess your own performance.
Click the table to enlarge:
Suggestions for improvement
Compare your own job stats with the benchmarks above. Here are ideas to improve low metrics.
If you are seeing a low Login Rate, consider the following:
- Use an automated campaign
- Publish photos within 3–5 days of your shoot
- Use contact sheets for better outreach
- Ensure your notifications are clear, engaging, and personalized
- Include login links in all notifications
- Use the Pre-Registration feature
- Send both emails and text messages
If you are seeing a low Order Rate, Average Order Value, or Revenue per Head, consider the following:
- Check if your pricing is too high or too low
- Use cart reminders
- Use an AI-resistant watermark
- Use our content protection features.
- Offer multiple poses and diverse products
- Upsell with options like downloads, retouching, or memory mates
- Avoid offering group photos as downloads
- Review your product package strategy
- Use tiered coupons
- Require a package purchase or minimum order value
Can I view access codes that don't have any logins?
Yes. Use the exported names list or contact sheets to identify access codes with no logins.
- Export the names list from the photo job following these instructions.
- Generate contact sheets for the job following these instructions.
With the exported names list, you'll be able to assess which access codes don't have any logins by viewing the "Logins" columns. With contact sheets, you'll be able to generate a PDF filtered to only subjects without any logins.
The takeaway
Comparing your stats to the benchmarks above helps you identify specific areas where targeted changes — in outreach timing, pricing, product mix, or upsell strategy — can directly increase your login rate, order rate, and revenue per head.