Dance Best Practices: Job Settings

After you create a new job, you'll then need to complete the job settings (Photo Jobs → Open the job you wish to work on → Settings). Each job may be a bit different, but here are our tried-and-true recommendations for most school jobs:

• Use a names list:
  • Getting a names list with parent contact details is always the ideal scenario. Having parent contact details will allow you to make full use of our automated marketing tools (i.e. newsletters and communication profiles), which will have a positive impact on sales. Without it, you are relying on the dance studio to communicate with your customers, and it requires a lot more manual and follow-up work on your end.
  • If there will be multiple costume changes per child, you can create an access code for each costume change. Meaning, child A will have an access code for customer 1 and a different access code for costume 2. This is an easy way to stay organized on picture day, and when parents enter all their access codes in your online shop, they'll be able to see all their photos in one place. Just pay careful attention to how you build your names list. See Multiple Access Codes Per Subject.
• Use direct shipping when possible:
  • We recommend offering direct shipping because parents are likely to pay for it...
• But if you use batch shipping, also use a coupon: 
  • Tick the "Offer free shipping to your customers" coupon selection. You are offering free shipping, and this way it will be advertised on the QR card, in your shop, and in your communication profiles (if using the coupon placeholders). Just make sure to match with the coupon deadline with your batch shipping deadline.
    
• Set an archiving date:
  • An archiving date indicates when the job's photos will be taken offline. Similar to the job coupon, when used alongside Gotphoto's communication profiles, parents will be notified letting them know they're about to lose access to their child's photos. In addition, we recommend setting a 1-day archiving delay to account for those late parents!
• Use a communication profile:
  • Not a marketing expert? You don't have to be! Our team of marketing professionals has done all the leg work for you to design the perfect communication profiles for every job (you can use them as they are, duplicate them to make changes, or build your own from scratch). Once a communication profile is linked to a job, you don't have to think about marketing again: GotPhoto will automatically send out notifications to your customers based on the job triggers you chose. Not using communication profiles is a missed opportunity for driving more sales and saving you time!