Seniors Cap & Gown Pricing Best Practices: Downloads (#3)

Previously: Product packages (#2)

Digital downloads are a great addition to any price profile because they can easily be shared, reprinted, or posted to social media. There are also no lab fees for digital products, so they are essentially free for you to “produce”. 

We would add 1-2 digital downloads to our price profile, such as:

  • Individual download (single photo)
  • Downloads all photos (we’re assuming ~4 photos per student for the typical cap & gown job)

For prepay: Downloads won’t include “download all” (as there’s only pose), but can include “download all backgrounds” instead if using greenscreen.

Up next: Upselling (proofing) (#4)

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