Seniors Cap & Gown Pricing Best Practices: À la carte products (#1)

Building a new price profile from scratch? Start here! We always recommend starting with your à la carte items first, then moving on to your packages.

Parents and students alike want to capture that special moment when they cross the stage and accept their high school diploma. We’ve seen cap & gown photographers do incredibly well when they offer their customers a mix of prints, gifts, and high-end specialty items. Let's get started.


Prints are typically the most popular selling item because they are a picture day tradition and incredibly versatile - customers can buy prints to hang on their wall, send to relatives, or carry around in their wallets.

A range of 4-6 print products gives your customers variety, without overwhelming them with too many choices. 

Stick with popular sizes, like 8x10s, 5x7s, and wallets. 

Here’s a good example of the à la carte print products we would include in our cap & gown price profile:

  • 8x10 
  • 5x7
  • 4x6 or 4x5
  • 8 wallets
  • 4 wallets


Gifts are fun items to add to any price profile. Customers will be excited to browse the gift section for fun novelty item(s) they can add to their order to commemorate this special moment. 

We recommend including anywhere between 4-6 gift items in your price profile. 

Gift options will vary by lab, but here’s a sample of some of the gift products we like to offer:

  • Keychain
  • Magnets
  • Mug
  • Ornament

Canvases, Finishes, & Specialty Items

Senior photos capture one of a parent’s proudest moments. This means that large specialty and keepsake items, like canvasses, metallic prints, and panels do incredibly well in a senior job. 

Choose 2-3 of these larger, specialty items for your price profile.

Each lab will carry its own variation of these products, but here are our top picks:

  • 11x14 Mounted wall portrait
  • 11x14 Canvas wrap 


Parents want their students to look their best on graduation day, so it’s common practice to provide retouching services for an added price.

  • Retouching

Up next: Product packages (#2)

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