---
title: SMS marketing compliance and best practices (US & Canada only)
description: Learn the SMS marketing rules for US and Canada, including TCPA, COPPA, and Texas SB 140, and see which compliance safeguards GotPhoto handles automatically.
---
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November 4, 2026
# SMS marketing compliance and best practices (US & Canada only)
 SMS capabilities are currently available to North American customers only. We look forward to implementing GDPR-compliant SMS functionality for our UK customers in the future.
**Table of contents**
- [Overview](https://help.gotphoto.com/en/support/sms-marketing-compliance-and-best-practices-us-and-canada-only#Overview)
- [Compliance and best practices](https://help.gotphoto.com/en/support/sms-marketing-compliance-and-best-practices-us-and-canada-only#Compliance-and-best-practices)
- [FAQs](https://help.gotphoto.com/en/support/sms-marketing-compliance-and-best-practices-us-and-canada-only#FAQs)
- [The takeaway](https://help.gotphoto.com/en/support/sms-marketing-compliance-and-best-practices-us-and-canada-only#The-takeaway)
### **Overview**
Using GotPhoto's SMS Marketing tool means you are responsible for complying with data privacy and consumer protection regulations. This article outlines the key best practices you need to follow.
---
### **Compliance and best practices**
1. 1**Business identification**: Ensure all outgoing text messages prominently feature your business's name to clearly identify the sender.
2. 2**Content restrictions**: Avoid promoting content such as hate speech, specific firearms, or violence through SMS messaging.
3. 3**Opt-in methods**: Consumers must explicitly consent to being enrolled in SMS marketing campaigns. Use TCPA-compliant methods to collect opt-ins, such as:
- **Paper form:** Clearly state consent to receive texts from your business.
- **Online form:** Make it explicit that the customer is subscribing to SMS messages.
- **Website popups:** Include program details and an opt-in checkbox.
*GotPhoto handles this automatically for opt-ins collected through your GotPhoto shop(s). If you collect phone numbers through any other channel, you must follow the opt-in requirements above.*
4. 4**Subscription details**: When customers opt in, inform them of:
- The type of content they'll receive
- Estimated message frequency
- How to opt out and request help
*Again, GotPhoto provides this automatically for interactions within your shop(s).*
5. 5**Opt-out instructions**: Include clear opt-out instructions in every SMS.
*GotPhoto does this automatically by including “Reply STOP to opt-out” in every text.*
6. 6**Legal documentation**: Provide access to privacy policies and terms of service at the time of opt-in. This should cover:
- How mobile numbers will be stored and used
- What types of messages they'll receive
- Frequency and sender identity
- Clear opt-out and help instructions
- Explicit written consent requirements
- Highly visible consent language near the call to action
7. 7**Comply with COPPA**: Your privacy policy must:
- Identify data handlers
- List what data is collected
- Provide contact info
- Explain how data will be used
- Disclose if shared with third parties and why
8. 8COPPA compliance (additional requirements): Ensure you also:
- Notify parents and obtain verifiable parental consent before collecting info from children
- Protect, limit, and secure data use and retention
9. 9
**[Upload or edit your privacy policy](https://app.gotphoto.com/config_websites/privacy)** and **[terms of service](https://app.gotphoto.com/config_sell/terms_settings)** directly in GotPhoto.
***⚠ Important:*** *GotPhoto does not provide legal advice. Consult your local laws and legal counsel for compliance support.*
10. 10**TCPA compliance**: Comply with the Telephone Consumer Protection Act by:
- Avoiding messages during “quiet hours” (9 pm – 8 am in the recipient's time zone)
- Providing clear opt-out instructions*-\> GotPhoto automatically prevents texts from being sent during quiet hours.*
### **FAQs**
**What SMS compliance regulations apply to GotPhoto users in the US?**
GotPhoto's SMS Marketing tool is designed for North American customers and supports compliance with the Telephone Consumer Protection Act (TCPA), COPPA, A2P 10DLC carrier requirements, and state-level laws such as Texas SB 140. Key built-in safeguards include automatic opt-out handling, quiet-hours enforcement, and consent recordkeeping. Photographers must collect valid opt-ins, maintain consent records for externally collected numbers, and consult legal counsel for jurisdiction-specific guidance**.**
**Is GotPhoto compliant with Texas SB 140?**
- GotPhoto includes several built-in features that support SMS compliance requirements under Texas SB 140. The platform automatically handles SMS opt-outs by including unsubscribe instructions in every message and permanently blocking numbers that reply STOP. It also records consent details, including timestamps and the exact consent wording shown during sign-up. In addition, all photographers using SMS must complete A2P 10DLC registration through Twilio before sending messages.
- Automated campaign messages are sent only within enforced sending windows. However, manual newsletters and one-time SMS messages are not restricted by automatic sending windows, so we recommend sending those during reasonable daytime hours.
- If you import phone numbers collected outside the GotPhoto platform, you are responsible for maintaining your own records of consent. You should also ensure your business name is clearly visible in your SMS templates.
- Please note that GotPhoto cannot provide legal advice or guarantee compliance with Texas SB 140 or other regulations. Compliance ultimately depends on your own business practices and how consent is collected and managed.
---
### **The takeaway**
Following these SMS marketing compliance best practices helps you communicate with your audience while protecting their privacy and meeting your legal obligations. Remember: GotPhoto automates key safeguards, such as opt-out handling, quiet-hours enforcement, and consent recordkeeping, but you are ultimately responsible for how you collect consent and manage your contacts. When in doubt, consult a legal professional.
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