---
title: Product Package Strategies (UK Customers)
description: Help Center
---
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September 1, 2026
# Product Package Strategies (UK Customers)
 This article is relevant to our UK customers as it is based on the UK market. For strategies aimed at the US market, [click here](https://help.gotphoto.com/en/support/product-package-strategies-north-american-customers?hsLang=en).
**Table of contents**
- [Overview](https://help.gotphoto.com/en/support/product-package-strategies-uk-customers#Overview)
- [Basic strategy](https://help.gotphoto.com/en/support/product-package-strategies-uk-customers#Basic-strategy)
- [Sample product packages](https://help.gotphoto.com/en/support/product-package-strategies-uk-customers#Sample-product-packages)
- [The takeaway](https://help.gotphoto.com/en/support/product-package-strategies-uk-customers#The-takeaway)
### **Overview**
Ready to create your product packages? We’ve collected proven tips to help you build packages that sell and keep choices simple for buyers.
### **Basic strategy**
Use these guidelines to design clear, high-converting packages.
- ✓**Bundle items that customers can buy individually, at a lower combined price.** Packages should feel like a deal and encourage bigger baskets versus à la carte purchases.
- ✓**Offer 3-5 packages.** This range covers common price points without overwhelming customers. Give each package a distinct purpose and value.
- ✓**Include only print products in packages.** Then [add downloads as upsells](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en), and let gift items be add-ons.
- ✓**Scale value logically from low to high.** Start with your most affordable package and add value as the price increases.
- ✓**Name packages clearly and attractively.** We use A–D below for clarity; choose catchy names for your shop.
### **Sample product packages**
Below are recommended contents by package level and job type, plus suggested restrictions and upsells.
### Package D: basic package
**Purpose:** Meet school district requirements without undermining your premium offers. It shows affordability while encouraging customers to explore higher-value bundles.
**Configuration:** Make this a *single-pose* package, so all items use one image.
| Job type | Items | Notes |
| --- | --- | --- |
| Nursery | 1× 7×5 (print only) 1× set of two 5×4 | **Restriction:** single pose |
| School | 1× 7×5 (print only) 1× set of two 5×4 | **Restriction:** single pose |
### Package C: cheapest\* package
*\*Excluding the basic package.*
**Strategy:** Exclude the most popular print (the 7×5) to keep price low while nudging customers toward higher tiers that include favorites.
**Configuration:** Keep this *single-pose*.
| Job type | Items | Restrictions & upsells |
| --- | --- | --- |
| Nursery | 2× 7×5 (with mount) 1× set of two 5×4 1× set of four 3.5×2.5 | **Restriction:** single pose **Upsell:** [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
| School | 2× 7×5 (with mount) 1× set of two 5×4 1× set of four 3.5×2.5 | **Restriction:** single pose **Upsell:** [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
#### Pro tip
If you upload more than one group image to an album, avoid including a group image in a single-pose package. The shop will default to the first group image, and customers can’t change it. Offer group photos as individual items instead.
### Package B: mid-price package
**Strategy:** Build on Package C by adding popular prints and allowing multiple poses. This tier gives a strong value “step up.”
**Configuration:** Make this a *multi-pose* package. Customers typically choose about two poses at this level.
| Job type | Items | Upsells |
| --- | --- | --- |
| Nursery | 2× 5×4 (with mount) 2× 7×5 (with mount) 1× 10×8 (with mount) 1× set of four 3.5×2.5 | [Add an additional pose](https://help.gotphoto.com/en/support/upselling-add-additional-poses-per-product-package?hsLang=en) [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
| School | 2× 5×4 (with mount) 2× 7×5 (with mount) 1× 10×8 (with mount) 1× set of four 3.5×2.5 | [Add an additional pose](https://help.gotphoto.com/en/support/upselling-add-additional-poses-per-product-package?hsLang=en) [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
### Package A: most expensive package
**Strategy:** The premium tier should deliver the best overall value and include all favorite prints.
**Configuration:** Make this a *multi-pose* package.
| Job type | Items | Upsells |
| --- | --- | --- |
| Nursery | 2× 5×4 (with mount) 4× 7×5 (with mount) 2× 10×8 (with mount) 2× set of four 3.5×2.5 | [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
| School | 2× 5×4 (with mount) 4× 7×5 (with mount) 2× 10×8 (with mount) 2× set of four 3.5×2.5 | [Download all ordered photos (individuals only)](https://help.gotphoto.com/en/support/set-up-upselling-download-options-in-gotphoto?hsLang=en) |
### “Download all” package
**Recommendation:** Add a *Download all* option to your price list \[price profile\] for most job types. Multi-pose downloads carry high margin and no lab costs.
**Exception:** We don’t recommend this for dance jobs due to widely varying pose counts. Instead, offer packages with set quantities of downloads (similar to Package C).
### **The takeaway**
Build a clear ladder of value: a simple basic package, a budget-friendly option that encourages upgrading, a compelling mid-tier with multi-pose flexibility, and a premium bundle that includes the favorites. Use upsells like downloads to lift order value without complicating the packages.
- [Getting Started](https://help.gotphoto.com/en/support/getting-started?hsLang=en#main-content)
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- [Communication With Customers](https://help.gotphoto.com/en/support/getting-started?hsLang=en#communication-with-customers)
- [Upselling Options](https://help.gotphoto.com/en/support/getting-started?hsLang=en#upselling-options)
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- [Master Entagged with Comprehensive Tutorials.](https://help.gotphoto.com/en/support/entagged-gotphoto-tagging-app?hsLang=en#master-entagged-with-comprehensive-tutorials)
- [Entagged Troubleshooting](https://help.gotphoto.com/en/support/entagged-gotphoto-tagging-app?hsLang=en#entagged-troubleshooting)
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