---
title: My one-time message was not sent to all potential buyers
description: My Newsletter was not sent to all Potential Buyers
---
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September 1, 2026
# My one-time message was not sent to all potential buyers
#### **The Issue**
You sent out a one-time message from the **One-Time Message** tab, targeting all potential buyers of your last 10 jobs for a holiday promotion. While you carefully selected the appropriate jobs and the group of potential buyers, the email campaign did not reach every potential buyer who has yet to place an order for the selected jobs.
#### **The Root Cause**
When using the one-time message feature, the status "Potential Buyer" indicates that this customer has not placed any order in your account. If they placed an order in any of your jobs, they are considered as "Buyers".
**The Solution**
To ensure that all customers who have not placed orders in specific jobs are targeted, please send out the message directly from the **Communications** tab of the respective jobs. This approach guarantees that these customers will be accurately included in the campaign, maximizing the reach of your promotional efforts.
A similar situation may occur in scenarios such as [Senior](https://help.gotphoto.com/en/support/senior-workflow-job-set-up?hsLang=en)or [Make-Up jobs](https://help.gotphoto.com/en/support/make-up-retake-day-workflow-legacy-workflow?hsLang=en) where photos are uploaded across multiple jobs. The one-time message option under the **Communications** tab only verifies the availability of photos within the same job. If you have uploaded photos to other jobs, you will need to manually send a message from the **Communications** tab of each job where you’ve uploaded and activated the respective galleries. This ensures all relevant customers are targeted effectively.
Another possible reason a customer did not receive the message is that they may have unsubscribed from all communications. To verify, locate the customer in the system and navigate to their customer overview page. Click on **Edit**, and check whether the box for receiving email newsletters and notifications unchecked. If it is, this indicates the customer has opted out of receiving communications.
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