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title: Choose à la carte items for your price list (North American Customers)
description: Help Center
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September 1, 2026

# Choose à la carte items for your price list (North American Customers)

**Table of contents**

- [Overview](https://help.gotphoto.com/en/support/choose-a-la-carte-items-for-your-price-list-north-american-customers#Overview)
- [Choosing items for your price list](https://help.gotphoto.com/en/support/choose-a-la-carte-items-for-your-price-list-north-american-customers#Choosing-items)
- [Recommended items by job type](https://help.gotphoto.com/en/support/choose-a-la-carte-items-for-your-price-list-north-american-customers#Recommended-items)
- [FAQs](https://help.gotphoto.com/en/support/choose-a-la-carte-items-for-your-price-list-north-american-customers#FAQs)
- [The takeaway](https://help.gotphoto.com/en/support/choose-a-la-carte-items-for-your-price-list-north-american-customers#The-takeaway)

### **Overview**

![Notice: guidance tailored to the US market](https://help.gotphoto.com/hubfs/gotphoto-migration/oHEQG19aXgxf57QwvEiEoCEW9mCG6XV87w.png) This article is relevant to North American customers as it is based on the US market.

Building a new price list \[price profile\] from scratch? Start with your à la carte items, then add your packages. This makes it easier to structure options and prevents overwhelm.

\[Optional\] “Price profile” refers to the configuration for your price list (items, sizes, and add‑ons) used across your jobs.

### **Choosing items for your price list**

A balanced mix of traditional print sizes and a few novelty gifts tends to hit the revenue sweet spot.

1. **List your must‑have prints.** Include popular sizes customers display, share, or carry.
2. **Add 2–4 gift items.** Choose simple, high‑appeal novelties for easy upsells.
3. **Tailor by job type.** Preschool, seniors, sports, and dance each sell differently.

- \[Optional\] Limit total SKUs to keep ordering fast and clear.
- \[Optional\] Offer retouching where older students and seniors value it most.

### **Recommended items by job type**

Use the chart below as a starting template. Adjust based on your audience and lab availability.

|  | Things to keep in mind | Prints | Gifts\* |
| --- | --- | --- | --- |
|  | Quick note | A Picture Day tradition- customers display, mail to family, and keep wallet prints. | Novelty items add fun and boost average order value. |
| Preschool | Preschoolers are so cute that families often buy multiple items. | 8x10 5x7 3.5x5 4x6 8x - 2.5x3.5 Wallets | Magnets |
| School | Younger students drive higher sales from the cuteness factor; middle and high schoolers appreciate [retouching options.](https://help.gotphoto.com/en/support/offer-the-professional-retouching-add-on-in-gotphoto?hsLang=en) | 8x10 5x7 3.5x5 4x6 Wallets | 3.5 x 5 Magnet |
| Seniors | Senior sessions are milestone investments; parents often choose retouching and specialty products. | 16x20 11x14 8x10 5x7 2x - 4x5 4x6 8x - 2.5x3.5 die‑cut wallets with name and graduation year 24x - 2.5x3.5 die‑cut wallets with name and graduation year | Grad announcements 4x5 Photo Magnet [View the retouching feature overview](https://help.gotphoto.com/en/support/create-custom-services-with-my-products?hsLang=en) |
| Sports (League) | Sports graphics and memory mates are top sellers for sports jobs and pair well with specialty gifts. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet 3" Button Bag Tag Photo Mug 8x - Trading Cards 8x - Game Day Tickets |
| Sports (Scholastic) | Sports graphics also sell well in school programs, with memory mates and a small set of gifts. | 8x10 - Individual 5x7 - Individual 3.5x5 - Individual 4x6 - Individual 8x - 2.5x3.5 Wallets, Individual 8x10 - Group 5x7 - Group 8x10 - Memory Mate | 3.5x5 Magnet 3" Button Bag Tag Photo Mug |
| Dance | Multiple styles and costumes motivate customers to order every look. | 8x10 - Individual 8x10 - Group 5x7 - Individual 5x7 - Group | 4x5 Magnet 8x10 Statuette 5x7 Statuette |

*\*Gift items vary by lab. Listed items are examples of popular, usually available options.*

### **FAQs**

This section answers common questions to help you launch faster.

### How many gift items should I include?

\[Optional\] Start with two to four high‑appeal gifts (e.g., magnets, buttons, bag tags). Add more only if customers ask for them consistently.

### When should I offer retouching?

Retouching resonates most with middle school, high school, and senior sessions. Link to your retouching info where relevant for easy discovery.

### Can I reuse the same price list across jobs?

Yes. Create a base price list, then duplicate and tweak for each job type to save time while staying relevant.

### What if my lab doesn’t offer a listed gift?

Swap in similar items your lab carries (e.g., keychains instead of magnets) while keeping the overall variety balanced.

### **The takeaway**

Build your price list in two passes: first, set core print sizes; second, add a few proven gifts. Tailor by job type, keep choices focused, and use retouching where it matters to maximize sales and customer satisfaction.

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