---
title: Boost your sales with these email templates
description: Boost Sales with Ready-to-Use Mother’s Day & Father’s Day Email Templates
---
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September 1, 2026
# Boost your sales with these email templates
**Table of contents**
- [Overview](https://help.gotphoto.com/en/support/boost-your-sales-with-these-email-templates#Overview)
- [Set up your special holiday coupon](https://help.gotphoto.com/en/support/boost-your-sales-with-these-email-templates#Step-1)
- [Customize your email template](https://help.gotphoto.com/en/support/boost-your-sales-with-these-email-templates#Step-2)
- [Send your emails and drive sales](https://help.gotphoto.com/en/support/boost-your-sales-with-these-email-templates#Step-3)
- [The takeaway](https://help.gotphoto.com/en/support/boost-your-sales-with-these-email-templates#The-takeaway)
### **Overview**
Special occasions like Mother’s Day, Father’s Day, and Grandparents’ Day are the perfect opportunity to encourage customers to turn their cherished photos into meaningful gifts. To make this easy, we’ve added two ready-to-use email templates to your template section:
- **One with a discount offer** to drive urgency and boost sales
- **One without a discount** for a simple, heartfelt message
If you’re not offering a discount, you can **skip Step 1** and go straight to customizing your template.
### **Set up your special holiday coupon**
\[Optional\] If you choose to offer a discount, follow these steps to create a holiday coupon in your GotPhoto account.
1. Go to your coupon settings page: [Access coupon settings (US/CA)](https://app.gotphoto.com/config_sell/index_coupons) | [Access coupon settings (UK)](https://app.gotphoto.co.uk/config_sell/index_coupons)
2. Create a new coupon and set the following details:
- **Discount code** (e.g., GIFT2025)
- **Discount value** (e.g., 10% off or $5 off)
- **Expiration date** (e.g., May 12, 2025)
3. Save the coupon and copy the details for use in your emails.
Once your coupon is ready, you're set to customize your email templates.
### **Customize your email template**
You can find the email templates in the upper right corner of the Communication tab in your account.
The templates are:
- **Mothers Day: Template 1 - With Discount (2025)**
- **Mothers Day: Template 2 - Without Discount (2025)**
Duplicate your preferred template and replace the placeholders with your actual coupon details.
### **Send your emails and drive sales**
Now that everything is ready, send your emails to encourage timely customer purchases.
1. Go to the Communication section in your GotPhoto account.
2. Click into the One-Time Message tab and select **Write Newsletter**.
3. Select the email template under section 4 of the tool.
4. Verify that all placeholders are replaced with your coupon details.
5. Send the email and drive urgency to complete purchases before the deadline.
#### Pro tip:
A sense of urgency can boost conversions. Highlight the expiration date in your message to prompt faster action from customers.
### **Customer view**
This is how the email will appear to customers:
### **The takeaway**
Holidays are a prime opportunity to boost engagement and sales with thoughtful email campaigns. Use these customizable templates and best practices to connect with customers and increase orders. If you need help, visit the Help Center or reach out to Customer Support through your Admin Area chatbot.
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