---
title: "Best practices: Save time and increase sales"
description: Best practices to save time and earn more with GotPhoto
---

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1. [Help Center](https://help.gotphoto.com/en/support?hsLang=en)
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3. [Best practices](https://help.gotphoto.com/en/support/business-growth?hsLang=en#best-practices)

September 1, 2026

# Best practices: Save time and increase sales

![Learning Lab banner introducing best practices for saving time and increasing sales with GotPhoto.](https://help.gotphoto.com/hubfs/Email-US%20-%20CE%20-%20Learning%20Lab%20Graphics-1200x400-draft-2.jpg)

**Table of contents**

- [Overview](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#Overview)
- [Save time](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#Save-time)
- [Names lists](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#Nameslists)
- [Earn more](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#Earn-more)
- [Communications](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#Communications)
- [The takeaway](https://help.gotphoto.com/en/support/best-practices-save-time-and-increase-sales#The-takeaway)

### **Overview**

In this guide, you’ll find workflow tips and GotPhoto features that help you streamline your setup, reduce manual work, and grow revenue.

### **Save time**

### **1. Standardize your job setup with Job Duplication**

Instead of creating each job from scratch, [**use the Job Duplication feature**](https://help.gotphoto.com/en/support/save-time-and-duplicate-a-photo-job?hsLang=en).

- Keep setups consistent across similar or recurring sessions.
- Reduce setup mistakes by reusing configurations.
- Work more efficiently when managing multiple or repeat shoots.

![Screenshot of the Job Duplication feature in GotPhoto used to copy job settings.](https://help.gotphoto.com/hubfs/gotphoto-migration/OWuz0k2jrgyfsWG3D78ZVgcMZnjIuaEirw.png)

### **2. Prevent issues before going live with the Go-Live checklist**

Before switching a job to Selling, use the built-in [**Go-Live checklist for proofing jobs**](https://help.gotphoto.com/en/support/change-the-job-status?hsLang=en).

- Catch missing settings before launch.
- Review all key configurations in one place.
- Activate revenue-driving settings like archiving dates and coupons.

![Screenshot of the Go-Live checklist used to confirm job settings before switching to Selling.](https://help.gotphoto.com/hubfs/gotphoto-migration/WrqPbjPpr5xARZXmOgVcEhsWs87R05O-FA.png)

### **3. Keep makeup days inside the same job**

Use the [**Makeup day feature**](https://help.gotphoto.com/en/support/set-up-and-manage-makeup-day-jobs?hsLang=en) to streamline absentees \[US & CA only\]

- Keep data clean and organized.
- Avoid duplicate access codes.
- Export yearbook data seamlessly.

![Screenshot showing the Makeup Day feature for managing additional photo days within the same job.](https://help.gotphoto.com/hubfs/gotphoto-migration/PAcP5F2rLEa2PieS6-btOca3yVafGbqLPQ.png)

### **4. Reduce editing time with AI Editing on Upload**

Enable **AI-powered Editing on Upload** to automatically optimize images during upload. Your first 100 edits are included.

Learn more: [**Job Settings: Editing on Upload**](https://help.gotphoto.com/en/support/job-settings-photo-editing-at-upload-bundle?hsLang=en)

![Screenshot of the Editing on Upload setting for AI-powered photo optimization.](https://help.gotphoto.com/hubfs/gotphoto-migration/kn2oi6C0kPSwrHOspSd8G5gyhm5ZjO4BsQ.png)

### **5. Monitor upcoming batch deadlines**

Your dashboard shows upcoming and overdue batch deadlines so you can plan ahead and avoid rush situations.

![Screenshot of the GotPhoto dashboard showing upcoming and overdue batch deadlines.](https://help.gotphoto.com/hubfs/gotphoto-migration/NhAwGbo2Dv30dJ5S7woIvPd8xVZQ93T8zw.png)

### **6. Identify access codes without orders quickly**

Use the order column in the Subjects tab to instantly see which access codes have not converted into orders. This reduces manual tracking and helps you focus follow-ups efficiently.

![Screenshot of the Subjects tab showing the order column to identify access codes without orders.](https://help.gotphoto.com/hubfs/gotphoto-migration/36Vg01X6xqMIkD_VPWHzIxuDVCKJjg3XaA.png)

### **Names lists**

### **7. Standardize your names list handling**

Follow these best practices to prevent common upload errors.

- Always use the provided template in your job settings.
- Do not delete template columns; leave unused ones blank.
- Double-check column accuracy and consistency.
- Save and upload in UTF-8 format.
- Use Google Sheets for optimal CSV viewing.
- Use a new list for every job.
- Keep naming conventions consistent.
- [Upload a names list](https://help.gotphoto.com/en/support/nameslist-import?hsLang=en)
- [Fix names list character issues](https://help.gotphoto.com/en/support/why-special-characters-or-rosters-may-not-import-correctly-in-gotphoto?hsLang=en)

![Screenshot showing an example names list template for uploading participant data into a GotPhoto job.](https://help.gotphoto.com/hubfs/gotphoto-migration/kJ7vmwn_xjjx-eUkWNeLVsRn46YwIgJZ0w.png)

### **8. Save time with Airstudio integration**

Streamline scheduling, staffing, and workflows with Airstudio.

- No duplicate data entry.
- Automatic syncing between systems.
- Reduced operational errors.

[Airstudio and GotPhoto Integration](https://help.gotphoto.com/en/support/airstudio-and-gotphoto-integration?hsLang=en)

[Airstudio partner information](https://www.airstudio.info/gotphoto-contract)

![Diagram showing the connection between AirStudio (pre-capture management) and GotPhoto (sales and fulfillment) in one integrated photography workflow.](https://help.gotphoto.com/hubfs/gotphoto-migration/8uDNFwVJr9-Uyy_iukOr6amM7AU25znckg.png)

### **Earn more**

### **9. Earn more per participant by using the new shop**

- Higher conversion rates across volume photography.
- Approximately 80% of orders come from mobile devices.
- Tiered discounts, upselling options, and abandoned cart reminders increase basket size.
- **Average +13% GMV uplift across job types.**
- Screenshot protection: disabled right-click on desktop and disabled long-press functionality on mobile.
- Retouching add-on service in the cart that can’t be missed.
- View all current features and find out which ones will be added to the new Shop next: [The new GotPhoto Online Shop](https://help.gotphoto.com/en/support/the-new-gotphoto-online-shop?hsLang=en)

### **10. Offer the add-on retouching product**

- Appears directly in the cart for maximum visibility.
- Flexible: use AI retouching or handle it yourself.
- Fast delivery increases perceived value and revenue.

![Screenshot showing the add-on retouching product displayed in the checkout cart.](https://help.gotphoto.com/hubfs/gotphoto-migration/5gUAopRFsgNlkRGHSubu09ckw-56b3jSiA.png)

[Offer the professional retouching add-on in GotPhoto](https://help.gotphoto.com/en/support/offer-the-professional-retouching-add-on-in-gotphoto?hsLang=en)

### **11. Use automated abandoned cart reminders**

Recover lost sales automatically with **Cart Reminders:**  No manual set/up or follow-up required.

- Emails are sent automatically to registered customers who leave items in their cart.
- Fully customizable timing and messaging.

[Use automated abandoned cart reminders](https://help.gotphoto.com/en/support/use-automated-abandoned-cart-reminders-basket-reminders?hsLang=en)

![Mobile view: Cart reminder](https://help.gotphoto.com/hubfs/gotphoto-migration/jlw4mlPfRE0X4Tdo5naQLlkzZ5p9fUGDRQ.png)

### **Communications**

### **12. Be strategic with your outreach**

- Adjust email cadence based on campaign triggers.
- Exclude customers who have already purchased.
- Send reminders as coupon deadlines approach.
- Extend availability slightly before archiving.

More guidance and best practices can be found here:

- [Set up an automated campaign](https://help.gotphoto.com/en/support/set-up-automated-campaigns-in-gotphoto?hsLang=en)
- [Add an automated campaign to a job](https://help.gotphoto.com/en/support/add-an-automated-communication-campaign-to-a-photo-job?hsLang=en)
- [Add a message to a campaign](https://help.gotphoto.com/en/support/add-a-message-to-an-automated-campaign?hsLang=en)
- [Send one-time messages](https://help.gotphoto.com/en/support/send-one-time-messages-email-newsletters?hsLang=en)
- [Generate Contact Sheets](https://help.gotphoto.com/en/support/generate-contact-sheets?hsLang=en)
- [Download Picture Day flyer templates](https://www.gotphoto.com/templates/picture-day-flyer-templates/?hsLang=en)
- [Create standout newsletters](https://www.gotphoto.com/blog/framing-your-message-how-to-create-a-standout-photography-newsletter/?hsLang=en) (blog & webinar)

![Screenshot showing communication and outreach settings used to schedule and manage customer messaging.](https://help.gotphoto.com/hubfs/gotphoto-migration/6lJtstYNOH016ckC1fw0_PvYc53Ocjzclw.png)

### **13. Track campaign performance**

Use the [Campaign Performance Manager](https://help.gotphoto.com/en/support/campaign-performance-for-your-automated-email-campaigns?hsLang=en) to monitor delivery rate, open rate, buy rate, and revenue generated.

- Replicate high-performing campaigns.
- Send targeted follow-ups to non-buyers.
- Fix engagement issues early.
- Optimize timing and frequency.

![Screenshot of the Campaign Performance Manager showing delivery rate, open rate, buy rate, and revenue.](https://help.gotphoto.com/hubfs/gotphoto-migration/fM920u10BojvS3H0O-xO6U_N82VtOH3MEw.png)

### **The takeaway**

For maximum seasonal impact:

**Standardize → Automate → Upsell → Remind → Measure → Optimize**

Explore these additional resources to get ready for a successful season and make the most of your setup:

- Use the chatbot in your Admin Area.
- Use this Help Center.
- Join your local GotPhoto User Facebook Group 
    - [UK GotPhoto Community Group](https://www.facebook.com/share/g/1AcvxSLxmg/?mibextid=wwXIfr)
    - [US/CA GotPhoto Community Group](https://www.facebook.com/groups/gotphoto)

We’re excited to see your success this season!

- [Getting Started](https://help.gotphoto.com/en/support/getting-started?hsLang=en#main-content)

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